Flavia Aranha

Our Values

Our Values

1
Ecosystem

Create a network of humanized supply, which values ll links in the production chain, from raw material to final consumer, stimulating a harmonious and conscious ecosystem in the fashion industry.

2
Networking

Encourage the development and autonomy of cooperative producer groups and artisans through the enhancement of their knowledge, skills and traditions, enabling autonomy and independence of these groups and the maintenance of their traditional knowledge.

3
Design

To use design as a tool to express our values nd ideas, offering to the market products with good acceptance and attributes such as beauty and functionality.

4
More quality, less quantity

To produce with excellence and durability and thus stimulate a more conscious consumption.

5
Time

To respect the cycles and times of things, creating a more harmonious rhythm among man, technology and nature.

6
Clothing with memory

Reframe the manual work and promote an emotional connection with clothing. To stimulate an awareness of identity and understanding relating to the origin of the things that we consume and how they are made.

7
Research

To produce knowledge and technology in order to create new sources of raw materials, supplies and ethical and responsible products.

8
Natural

To use products from renewable sources, with environmental awareness.

9
Impact

To seek for solutions and partnerships in order to mitigate the impacts and waste generated by our production.

10
Limits

To recognize the limitations, shortcomings and difficulties in each process assuming a commitment to the future, testing and suggesting solutions and new ways.

11
Community

To talk and cooperate with other networks and associations of common values n order to expand and strengthen this ecosystem.

12
Dialogue with consumers

To listen, inform and empower consumers, building awareness about the importance of it in the production cycle and post-consumption..

13
Open knowledge

Empowering the society by means of knowledge sharing.